1000 Days
A World Vision Canada direct-mail campaign for a program focused on saving the lives of expectant mothers and their children in areas of the world that struggle to provide adequate healthcare.
the challenge // the first 1000 days from a child’s inception is the most critical for both mother and child, but using “1000 days to save a child” as the program name was confusing to potential donors, nor did it carry the tender emotion and immediacy of the cause.
our solution // immediacy and authenticity was the key. By taking the viewer right to the first day of a child’s birth, a connection with their basic instinct to protect and provide is made. Quality field photography, not a stock image, invites the viewer to be a part of a real new life.