Orangebook

World Vision Canada's 2017 - 2020 Strategic Plan Overview, Orangebook.

the challenge // with new leadership and new priorities, World Vision Canada needed to prepare and engage its nation-wide staff – from reception to executive – for a new mindset as it re-envisioned its future. Loads of text, facts and data needed to be included but it also needed to be something everyone would actually read and understand.

our solution // make use of visual learning principles. Strategic visual thinking and information design was used to translate a large report document into an engaging, colourful and resilient print piece that was not only quick to read and understand but easy to recall over time. Staff even used the center spread as an office pin-up!