PCJ

PCJ is part the Connor, Clark & Lunn Financial Group, an investment management company whose affiliates collectively manage over $76 billion in financial assets through offices located across Canada, and in New York, Chicago and London.

the challenge // to be both big and small—both associated to CC&L and a “boutique” owner-managed firm. Their clients like that they get the personal attention of a small firm and the comfort of being backed by a large firm.

our solution // a single integrated brand that is fresh, engaging and relevant that works across all programs. The magazine’s new logo and redesign pushed brand recognition and sales well beyond targets. The website was a two-time Canadian Online Publishing Awards (COPA) Finalist.