As a former Design Co-ordinator at Ryerson, Maria Gabriele was responsible for the creative direction of all external promotional communications, including the all-important student recruitment campaign (market strategy, poster, overview book, invitations, tour posters, letters, incentives, display booth and website). Thanks to these multi-award-winning materials, Ryerson saw 10% to 20% increases in student enrollment over and above normal yearly increases from other factors.
